Stochastic diffusion models with advertising and word-of-mouth effects

DOI10.1016/0377-2217(83)90155-8zbMath0496.90051OpenAlexW2061998107MaRDI QIDQ1170112

Charles S. Tapiero

Publication date: 1983

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0377-2217(83)90155-8

zbMATH Keywords

marketingconsumer behavioradvertising word-of-mouth effectsstochastic diffusion model

Mathematics Subject Classification ID

Operations research and management science (90B99)

Related Items (6)

A communication mix for an event planning: a linear quadratic approach ⋮ A pseudo-stochastic approach for optimal decision making under limited information: a case of an aggregate production system ⋮ Advertising for a new product introduction: a stochastic approach. ⋮ Innovation diffusion uncertainty, advertising and pricing policies ⋮ Effective information horizon length in measuring off-line performance of stochastic dynamic systems ⋮ Stochastic control theory and operational research

Cites Work

• Unnamed Item
• A New Product Growth for Model Consumer Durables
• Models of New Product Diffusion Through Advertising and Word-of-Mouth
• A Stochastic Model of Consumer Behavior and Optimal Advertising
• On-Line and Adaptive Optimum Advertising Control by a Diffusion Approximation
• Risk-Efficient Monopoly Pricing for the Multiproduct Firm
• Optimum Advertising and Goodwill under Uncertainty
• An Operations-Research Study of Sales Response to Advertising

This page was built for publication: Stochastic diffusion models with advertising and word-of-mouth effects