When to introduce an online channel, and offer money back guarantees and personalized pricing?
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Publication:1752845
DOI10.1016/j.ejor.2016.07.031zbMath1394.90375OpenAlexW2482679439MaRDI QIDQ1752845
Publication date: 24 May 2018
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2016.07.031
Microeconomic theory (price theory and economic markets) (91B24) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)
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Cites Work
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- Technical Note—Personalized Dynamic Pricing of Limited Inventories
- Competitive One-to-One Promotions
- Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
- Models for Supply Chains in E-Business
- Time Value of Commercial Product Returns
- Return policy: Hassle‐free or your money‐back guarantee?
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