An application of approximate dynamic programming in multi-period multi-product advertising budgeting

DOI10.3934/jimo.2021202OpenAlexW3215264152MaRDI QIDQ2083404

Hossein Neghabi, Ramin Ahadi, Majid Khalilzadeh

Publication date: 10 October 2022

Published in: Journal of Industrial and Management Optimization (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.3934/jimo.2021202

zbMATH Keywords

dynamic programmingmarketingadvertising budgetingmulti-period multi-product

Mathematics Subject Classification ID

Dynamic programming (90C39) Markov and semi-Markov decision processes (90C40)

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