Advertising strategies for new product diffusion in emerging markets: propositions and analysis

DOI10.1016/j.ejor.2009.11.009zbMath1181.90161OpenAlexW2057741303MaRDI QIDQ2267676

Arindam Dutta, Sanjeev Swami

Publication date: 1 March 2010

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2009.11.009

zbMATH Keywords

diffusionoptimal controladvertisinginternational marketing

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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