The Effects of Brand Loyalty on Competitive Price Promotional Strategies

DOI10.1287/mnsc.36.3.276zbMath0699.90065OpenAlexW1976764067MaRDI QIDQ3478259

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Publication date: 1990

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/mnsc.36.3.276

zbMATH Keywords

marketingcompetitive strategybrand loyaltyfinitely repeated gameunique perfect equilibriumcompetitive settingoptimal price promotional strategies

Mathematics Subject Classification ID

Noncooperative games (91A10) Microeconomic theory (price theory and economic markets) (91B24) Other game-theoretic models (91A40) Operations research and management science (90B99)

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