New Product Development: The Performance and Time-to-Market Tradeoff

DOI10.1287/mnsc.42.2.173zbMath0881.90081OpenAlexW2041041006MaRDI QIDQ4363584

Jehoshua Eliashberg, Morris A. Cohen, Teck-Hua Ho

Publication date: 12 November 1997

Published in: Management Science (Search for Journal in Brave)

Full work available at URL: https://semanticscholar.org/paper/da50bbb04aa98cb676af4ad21ea7613fda4c25a9

zbMATH Keywords

multistage modelnew product development cycle time

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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