A Feedback Stackelberg Game of Cooperative Advertising in a Durable Goods Oligopoly

DOI10.1007/978-3-642-54248-0_5zbMath1312.91028OpenAlexW2212906358MaRDI QIDQ5251157

Anshuman Chutani, Suresh P. Sethi

Publication date: 22 May 2015

Published in: Dynamic Games in Economics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/978-3-642-54248-0_5

Mathematics Subject Classification ID

Hierarchical games (including Stackelberg games) (91A65) Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Special types of economic markets (including Cournot, Bertrand) (91B54) Marketing, advertising (90B60)

Related Items (2)

Dynamic cooperative advertising under manufacturer and retailer level competition ⋮ A survey of game-theoretic models of cooperative advertising

Cites Work

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• Deterministic and stochastic optimization of a dynamic advertising model
• Feedback Stackelberg Solutions of Infinite-Horizon Stochastic Differential Games
• Cooperative advertising in a marketing channel

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