Cooperative advertising in social networks with positive externalities

DOI10.1002/NAV.22043zbMath1528.90129OpenAlexW4205749785MaRDI QIDQ6053137

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Publication date: 18 October 2023

Published in: Naval Research Logistics (NRL) (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1002/nav.22043

zbMATH Keywords

social networkscooperative advertisingBonacich centralitypositive externalityoperations research in marketing

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Marketing, advertising (90B60)

Related Items (1)

Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns

Cites Work

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• Targeting Interventions in Networks
• Optimal Nonlinear Pricing in Social Networks Under Asymmetric Network Information
• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach

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