Channel coordination with cooperative advertising considering effect of advertising on willingness to pay (Q1743544)
From MaRDI portal
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Channel coordination with cooperative advertising considering effect of advertising on willingness to pay |
scientific article |
Statements
Channel coordination with cooperative advertising considering effect of advertising on willingness to pay (English)
0 references
13 April 2018
0 references
cooperative advertising
0 references
game theory
0 references
advertising effect
0 references
willingness to pay
0 references
pricing
0 references
0 references
0 references
