Optimal media planning for multi-products in segmented market (Q716071)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: Optimal media planning for multi-products in segmented market |
scientific article
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal media planning for multi-products in segmented market |
scientific article |
Statements
Optimal media planning for multi-products in segmented market (English)
0 references
19 April 2011
0 references
media allocation
0 references
advertising
0 references
segmented market
0 references
goal programming
0 references
0 references
