Delegated concept testing in new product development
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Cites work
- A more general Pandora rule?
- A principal-agent model of sequential testing
- A theoretical framework for managing the new product development portfolio: when and how to use strategic buckets
- Collusion and the organization of delegated expertise
- Dynamic contracts with moral hazard and adverse selection
- Experimentation and project selection: screening and learning
- Learning while searching for the best alternative
- Managing experimentation in the design of new products
- On the Value of Commitment with Asymmetric Information
- On uncertainty, ambiguity, and complexity in project management
- Optimal contracts for experimentation
- Optimal delegated search with adverse selection and moral hazard
- Optimal Search for the Best Alternative
- Whether or not to open Pandora's box
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