Multi-bidding Strategy in Sponsored Keyword Auction

DOI10.1007/978-3-540-69311-6_15MaRDI QIDQ3507326zbMATH OpenOpenAlexFDO

Authors Tian-Ming Bu, Qi Qi, Xiaotie Deng

Publication date 19 June 2008

Published in Frontiers in Algorithmics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/978-3-540-69311-6_15

Mathematics Subject Classification ID

Auctions, bargaining, bidding and selling, and other market models (91B26)

Recommendations

• Multi-bidding strategy in sponsored search auctions
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• An experimental study of sponsored-search auctions

Cites work

• Forward looking Nash equilibrium for keyword auction
• Incentives in Teams
• Properties of Symmetric Incentive Compatible Auctions

Cited in

(7)

• Optimal collusion-resistant mechanisms with verification
• Combinatorial auctions with verification are tractable
• Truthful optimization using mechanisms with verification
• Multi-bidding strategy in sponsored search auctions
• Keyword auctions with budget-constrained bidders
• Optimal bidding in multi-item multislot sponsored search auctions
• Bidding for an optimal portfolio of keywords in sponsored search advertising: from generic to branded keywords

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