High price or low price? An experimental study on a markdown pricing policy
From MaRDI portal
Publication:2301962
DOI10.1016/j.ejor.2019.12.001zbMath1441.91041OpenAlexW2994495406MaRDI QIDQ2301962
Publication date: 25 February 2020
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2019.12.001
Utility theory (91B16) Microeconomic theory (price theory and economic markets) (91B24) Consumer behavior, demand theory (91B42) Experimental work for problems pertaining to game theory, economics, and finance (91-05)
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