Optimal advertising decisions for promoting retail and online channels in a dynamic framework (Q5175844): Difference between revisions

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Latest revision as of 17:34, 9 July 2024

scientific article; zbMATH DE number 6408201
Language Label Description Also known as
English
Optimal advertising decisions for promoting retail and online channels in a dynamic framework
scientific article; zbMATH DE number 6408201

    Statements

    Optimal advertising decisions for promoting retail and online channels in a dynamic framework (English)
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    25 February 2015
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    advertising
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    differential game theory
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    feedback Nash equilibrium
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    online channel
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    retail channel
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    e-commerce
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