Cooperative advertising with accrual rate in a dynamic supply chain (Q523441): Difference between revisions

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+https://doi.org/10.1007/s13235-015-0165-z
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+W1105692914
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@@ Property / cites work @@
+Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
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+Cooperative advertising models in supply chain management: a review
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+Retail competition and cooperative advertising
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+Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
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+Cooperative advertising in a marketing channel
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+Retail promotions with negative brand image effects: Is cooperation possible?
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+A survey of game-theoretic models of cooperative advertising
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+Q3374300
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+EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
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+Channel Coordination and Quantity Discounts
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+Coordinating advertising and pricing in a manufacturer-retailer channel
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+Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
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