Coordinating pricing and advertising in a two-period fashion supply chain (Q2026707): Difference between revisions

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+Cooperative advertising in a capacitated manufacturer–retailer supply chain: a game‐theoretic approach
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+Optimal cooperative advertising integration strategy for organizations adding a direct online channel
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+Quality Improvement Incentives and Product Recall Cost Sharing Contracts
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+Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
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+Dynamic cooperative advertising under manufacturer and retailer level competition
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+Vendor management inventory with consignment contracts and the benefits of cooperative advertising
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+Advertising and forecasting investments of a newsvendor
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+Dynamics and implications on a cooperative advertising model in the supply chain
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+Retail competition and cooperative advertising
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+Cooperative advertising in a supply chain with horizontal competition
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+Coordination of cooperative advertising in a two-period fashion and textiles supply chain
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+Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
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+Cooperative advertising in a marketing channel
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+Retail promotions with negative brand image effects: Is cooperation possible?
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+Side-payment contracts in two-person nonzero-sum supply chain games: review, discussion and applications
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+The Bargaining Problem
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+Deterministic and stochastic optimization of a dynamic advertising model
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+Coordinating advertising and pricing in a manufacturer-retailer channel
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+Cooperative advertising in a distribution channel with fairness concerns
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+Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
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+Pushing Quality Improvement Along Supply Chains
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