Willingness-to-pay estimation with choice-based conjoint analysis: addressing extreme response behavior with individually adapted designs
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Publication:439688
DOI10.1016/j.ejor.2012.01.002zbMath1244.90139OpenAlexW4385208460MaRDI QIDQ439688
Bernd Skiera, Sonja Gensler, Oliver Hinz, Sven Theysohn
Publication date: 16 August 2012
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2012.01.002
Applications of statistics in engineering and industry; control charts (62P30) Case-oriented studies in operations research (90B90) Consumer behavior, demand theory (91B42)
Related Items (5)
Measurement of preferences with self-explicated approaches: a classification and merge of trade-off- and non-trade-off-based evaluation types ⋮ Likelihood estimation of consumer preferences in choice-based conjoint analysis ⋮ Advanced conjoint analysis using feature selection via support vector machines ⋮ Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: a study based on conjoint choice data ⋮ Using PageRank for non-personalized default rankings in dynamic markets
Cites Work
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- Technical Note: Mathematical Properties of the Optimal Product Line Selection Problem Using Choice-Based Conjoint Analysis
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