Willingness-to-pay estimation with choice-based conjoint analysis: addressing extreme response behavior with individually adapted designs

DOI10.1016/j.ejor.2012.01.002zbMath1244.90139OpenAlexW4385208460MaRDI QIDQ439688

Bernd Skiera, Sonja Gensler, Oliver Hinz, Sven Theysohn

Publication date: 16 August 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2012.01.002

zbMATH Keywords

marketing researchchoice-based conjoint analysiswillingness to pay

Mathematics Subject Classification ID

Applications of statistics in engineering and industry; control charts (62P30) Case-oriented studies in operations research (90B90) Consumer behavior, demand theory (91B42)

Related Items (5)

Measurement of preferences with self-explicated approaches: a classification and merge of trade-off- and non-trade-off-based evaluation types ⋮ Likelihood estimation of consumer preferences in choice-based conjoint analysis ⋮ Advanced conjoint analysis using feature selection via support vector machines ⋮ Using hierarchical Bayes draws for improving shares of choice predictions in conjoint simulations: a study based on conjoint choice data ⋮ Using PageRank for non-personalized default rankings in dynamic markets

Cites Work

• Optimization and analysis of the profitability of tariff structures with two-part tariffs
• Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research
• Optimal product design using conjoint analysis: Computational complexity and algorithms
• Modeling competitive pricing and market share: Anatomy of a decision support system
• A procedure for new product positioning in an attribute space
• Product line selection and pricing under a share-of-surplus choice model.
• A pruning heuristic for use with multisource product design
• Real world performance of choice-based conjoint models
• Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: an empirical comparison
• Estimation methods for choice-based conjoint analysis of consumer preferences
• Profitability in product line pricing and composition with manufacturing commonalities
• Dynamic Assortment Optimization with a Multinomial Logit Choice Model and Capacity Constraint
• Augmenting Conjoint Analysis to Estimate Consumer Reservation Price
• Algorithms for the Simple Equal Flow Problem
• Technical Note: Mathematical Properties of the Optimal Product Line Selection Problem Using Choice-Based Conjoint Analysis

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