Advertising for a new product introduction: a stochastic approach.
From MaRDI portal
Publication:703297
DOI10.1007/BF02578929zbMath1148.90331MaRDI QIDQ703297
Publication date: 11 January 2005
Published in: Top (Search for Journal in Brave)
93E20: Optimal stochastic control
49K45: Optimality conditions for problems involving randomness
90B60: Marketing, advertising
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