A differential game model of the marketing-operations interface
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Publication:713121
DOI10.1016/j.ejor.2010.11.016zbMath1250.91063OpenAlexW2090824669MaRDI QIDQ713121
Publication date: 26 October 2012
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2010.11.016
Noncooperative games (91A10) Differential games (aspects of game theory) (91A23) Trade models (91B60) Marketing, advertising (90B60)
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