A reference model for customer-centric data mining with support vector machines

DOI10.1016/J.EJOR.2008.12.017zbMath1176.90340OpenAlexW1974013939MaRDI QIDQ1042173

Stefan Voß, Stefan Lessmann

Publication date: 7 December 2009

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2008.12.017

zbMATH Keywords

marketingdata miningsupport vector machinescustomer relationship management

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (9)

Individual-level social influence identification in social media: a learning-simulation coordinated method ⋮ Behavior-aware user response modeling in social media: learning from diverse heterogeneous data ⋮ A multi-kernel support tensor machine for classification with multitype multiway data and an application to cross-selling recommendations ⋮ Variable selection in classification model via quadratic programming ⋮ Functional-bandwidth kernel for support vector machine with functional data: an alternating optimization algorithm ⋮ How training on multiple time slices improves performance in churn prediction ⋮ A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data ⋮ A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees ⋮ Assessing the impact of derived behavior information on customer attrition in the financial service industry

Uses Software

• UCI-ml
• LIBSVM
• AdaBoost.MH
• ElemStatLearn

Cites Work

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