Stochastic optimal budget decision for advertising considering uncertain sales responses

DOI10.1016/j.ejor.2006.02.031zbMath1138.91374MaRDI QIDQ2643935

Shizhong Ai, Rong Du, Qiying Hu

Publication date: 27 August 2007

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2006.02.031

zbMATH Keywords

decision analysis; advertising; market utility; stochastic optimal policies

Mathematics Subject Classification ID

91B06: Decision theory

90C15: Stochastic programming

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