ADVERTISING IN A COMPETITIVE PRODUCT LINE
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Publication:4542127
DOI10.1142/S0219198901000439zbMath1005.91024MaRDI QIDQ4542127
Publication date: 1 August 2002
Published in: International Game Theory Review (Search for Journal in Brave)
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Cites Work
- Competitive dynamic advertising. A modification of the Case game
- Dynamic promotional budgeting and media allocation
- Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
- Feature Article—Aggregate Advertising Models: The State of the Art
- Optimizing Advertising Expenditures in a Dynamic Duopoly
- Closed-Loop Advertising Strategies in a Duopoly
- Deterministic and stochastic optimization of a dynamic advertising model
- The Many-Player Advertising Game