Pages that link to "Item:Q1405237"
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The following pages link to Retail promotions with negative brand image effects: Is cooperation possible? (Q1405237):
Displayed 26 items.
- Cooperative advertising in a dynamic retail market oligopoly (Q385162) (← links)
- On a cooperative advertising model for a supply chain with one manufacturer and one retailer (Q439705) (← links)
- The Leitmann-Schmitendorf advertising differential game (Q603072) (← links)
- Quality improvement vs. advertising support: which strategy works better for a manufacturer? (Q621673) (← links)
- Retail competition and cooperative advertising (Q631199) (← links)
- A game-theoretic analysis for coordinating cooperative advertising in a supply chain (Q639207) (← links)
- Prices, promotions, and channel profitability: was the conventional wisdom mistaken? (Q713123) (← links)
- Could myopic pricing be a strategic choice in marketing channels? A game theoretic analysis (Q733499) (← links)
- A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation (Q813999) (← links)
- Shelf-space allocation of national and private brands (Q869599) (← links)
- Developments in differential game theory and numerical methods: Economic and management applications (Q926557) (← links)
- Pricing and advertising of private and national brands in a dynamic marketing channel (Q933818) (← links)
- A dynamic model for advertising and pricing competition between national and store brands (Q958088) (← links)
- Coordinating advertising and pricing in a manufacturer-retailer channel (Q1014999) (← links)
- Advertising strategies in a franchise system (Q1027450) (← links)
- Short-term and long-term competition between providers of shrink-wrap software and software as a service (Q1027554) (← links)
- A differential game of retailer promotions. (Q1398388) (← links)
- Overcoming the drawbacks of a revenue-sharing contract through a support program (Q1761813) (← links)
- Recent developments in dynamic advertising research (Q1926777) (← links)
- Optimal advertising and pricing in a dynamic durable goods supply chain (Q1937093) (← links)
- Feedback Stackelberg equilibrium strategies when the private label competes with the national brand (Q2271815) (← links)
- Strategic interactions in traditional franchise systems: Are franchisors always better off? (Q2275806) (← links)
- On the coordination of dynamic marketing channels and two-part tariffs (Q2440716) (← links)
- EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS (Q3502812) (← links)
- A UNIFYING DIFFERENTIAL GAME OF ADVERTISING AND PROMOTIONS (Q3502814) (← links)
- SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH (Q5711106) (← links)