Pages that link to "Item:Q713102"
From MaRDI portal
The following pages link to A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains (Q713102):
Displayed 20 items.
- Pricing and sales-effort investment under bi-criteria in a supply chain of virtual products involving risk (Q319794) (← links)
- Coordination via cost and revenue sharing in manufacturer-retailer channels (Q421780) (← links)
- On advertising games and spillover in service systems (Q460368) (← links)
- Dynamic pricing and promotion expenditures in an EOQ model of perishable products (Q513551) (← links)
- Cooperative advertising with accrual rate in a dynamic supply chain (Q523441) (← links)
- Channel coordination with cooperative advertising considering effect of advertising on willingness to pay (Q1743544) (← links)
- When should a manufacturer set its direct price and wholesale price in dual-channel supply chains? (Q1751667) (← links)
- Asymmetric relationships with symmetric suppliers: strategic choice of supply chain price leadership in a competitive market (Q1751849) (← links)
- Stochastic dynamic pricing and advertising in isoelastic oligopoly models (Q1751940) (← links)
- Strategic upfront marketing channel integration as an entry barrier (Q1926811) (← links)
- A fast approach to compute fuzzy values of matrix games with payoffs of triangular fuzzy numbers (Q2253359) (← links)
- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach (Q2253365) (← links)
- Cooperative advertising models in supply chain management: a review (Q2256163) (← links)
- Periodicity of pricing and marketing efforts in a distribution channel (Q2355114) (← links)
- Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains (Q2355951) (← links)
- A survey of game-theoretic models of cooperative advertising (Q2514806) (← links)
- A game theoretic approach to coordination of pricing, advertising, and inventory decisions in a competitive supply chain (Q2515289) (← links)
- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer (Q2629583) (← links)
- A Fast Approach to Solve Matrix Games with Payoffs of Trapezoidal Fuzzy Numbers (Q2956869) (← links)
- An analysis of supply chain decisions with asymmetrical retailers : effects of disruptions and static service cost on coordination mechanism (Q3166275) (← links)