Free trial or no free trial: optimal software product design with network effects

DOI10.1016/J.EJOR.2010.01.014MaRDI QIDQ976469zbMATH OpenOpenAlexFDO

Authors Hsing Kenneth Cheng, Qian Candy Tang

Publication date 11 June 2010

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2010.01.014

zbMATH Keywords

network effectsinformation goodssoftware free trial

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Economics of information (91B44) Theory of software (68N99)

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Cites work

• Network Externalities in Microcomputer Software: An Econometric Analysis of the Spreadsheet Market
• Obtaining Strategic Advantage from Being Imitated: When Can Encouraging “Clones” Pay?

Cited in

(16)

• Which is the optimal commercial mode for a video site: paid, free, or hybrid?
• Two-stage dynamic pricing and advertising strategies for online video services
• Time-locked free trial strategy in duopoly markets with switching costs
• Installed base management versus selling in monopolistic and competitive environments
• Popularity signals in trial-offer markets with social influence and position bias
• Improving multi-armed bandit algorithms in online pricing settings
• The impacts of digital content piracy and copyright protection policies when consumers are loss averse
• Short-term and long-term competition between providers of shrink-wrap software and software as a service
• Optimal software free trial strategy with network effects in a platform supply chain
• Designing a referral reward program in freemium: the role of network externalities
• Optimal versioning strategy for information products with behavior-based utility function of heterogeneous customers
• Bundling and pricing decisions for bricks-and-clicks firms with consideration of network externality
• Open source or closed source? A competitive analysis with software security
• Pricing and structuring product trials: separate versus mixed wine tastings
• Early entrant's strategy for cooperating with a competing fourth-party platform
• Piracy as an entry deterrence strategy in software market

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