Free trial or no free trial: optimal software product design with network effects

DOI10.1016/J.EJOR.2010.01.014zbMATH Open1188.91105OpenAlexW3121613968MaRDI QIDQ976469FDOQ976469

Hsing Kenneth Cheng, Qian Candy Tang

Publication date: 11 June 2010

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2010.01.014

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zbMATH Keywords

network effectsinformation goodssoftware free trial

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Economics of information (91B44) Theory of software (68N99)

Cites Work

• Obtaining Strategic Advantage from Being Imitated: When Can Encouraging “Clones” Pay?
• Network Externalities in Microcomputer Software: An Econometric Analysis of the Spreadsheet Market

Cited In (14)

• Two-stage dynamic pricing and advertising strategies for online video services
• Time-locked free trial strategy in duopoly markets with switching costs
• Installed base management versus selling in monopolistic and competitive environments
• Popularity signals in trial-offer markets with social influence and position bias
• Improving multi-armed bandit algorithms in online pricing settings
• The impacts of digital content piracy and copyright protection policies when consumers are loss averse
• Optimal software free trial strategy with network effects in a platform supply chain
• Designing a referral reward program in freemium: the role of network externalities
• Optimal versioning strategy for information products with behavior-based utility function of heterogeneous customers
• Which is the Optimal Commercial Mode for a Video Site: Paid, Free, or Hybrid?
• Bundling and pricing decisions for bricks-and-clicks firms with consideration of network externality
• Pricing and structuring product trials: separate versus mixed wine tastings
• Early entrant's strategy for cooperating with a competing fourth-party platform
• Piracy as an entry deterrence strategy in software market

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