Delayed effects of cooperative advertising in goodwill dynamics (Q2294294): Difference between revisions

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Property / full work available at URL: https://doi.org/10.1016/j.orl.2019.03.001 / rank
 
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Latest revision as of 20:50, 31 October 2024

scientific article
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Delayed effects of cooperative advertising in goodwill dynamics
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    Delayed effects of cooperative advertising in goodwill dynamics (English)
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    10 February 2020
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    horizontal cooperative advertising
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    goodwill
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    differential game
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    time delay
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