Transfer pricing in a dynamic marketing-operations interface

DOI10.1016/j.ejor.2011.07.042zbMath1237.90109OpenAlexW1967771147MaRDI QIDQ421759

Gary M. Erickson

Publication date: 14 May 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2011.07.042

zbMATH Keywords

differential gamemarketing-operations interfacetransfer price

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Management decision making, including multiple objectives (90B50) Production models (90B30) Marketing, advertising (90B60)

Related Items (13)

On modeling the advertising-operations interface under asymmetric competition ⋮ Pricing, coalition stability, and profit allocation in the pull assembly supply chains under competition ⋮ Competitive pricing and innovation investment strategies of green products considering firms' farsightedness and myopia ⋮ A joint dynamic pricing, advertising, and production model with inventory-level-dependent goodwill ⋮ A dynamic game with monopolist manufacturer and price-competing duopolist retailers ⋮ Impact of taxation on international transfer pricing and offshoring decisions ⋮ Vendor management inventory with consignment contracts and the benefits of cooperative advertising ⋮ Optimal acquisition and retention strategies in a duopoly model of competition ⋮ Dynamic control of product innovation, advertising effort, and strategic transfer-pricing in a marketing-operations interface ⋮ Myopic versus farsighted behaviors in a low-carbon supply chain with reference emission effects ⋮ Contracts and Information Structure in a Supply Chain with Operations and Marketing Interaction ⋮ Integration of development and advertising strategies for multi-attribute products under competition ⋮ Stochastic competitive entries and dynamic pricing

Cites Work

• Quality improvement vs. advertising support: which strategy works better for a manufacturer?
• Intertemporal contracting in a supply chain
• A differential game model of the marketing-operations interface
• Optimal pricing and production in an inventory model
• Coordination mechanisms of supply chain systems
• Allocation of resources in a divisionalized firm
• Transfer pricing and decentralized dynamic lot-sizing in multistage, multiproduct production processes
• Production, inventory, and pricing under cost and demand learning effects
• Fair transfer price and inventory holding policies in two-enterprise supply chains
• Strategic Transfer Pricing
• Market Share Pioneering Advantage: A Theoretical Approach
• Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
• Simultaneous Price-Production Decisions
• A DYNAMIC GAME OF OPERATIONS AND MARKETING MANAGEMENT IN A SUPPLY CHAIN

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