Advertising strategies in a franchise system

DOI10.1016/j.ejor.2008.09.027zbMath1163.90576OpenAlexW2000192503MaRDI QIDQ1027450

Pradeep K. Chintagunta, Simon-Pierre Sigué

Publication date: 29 June 2009

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2008.09.027

zbMATH Keywords

game theorymarketingcooperative advertisingfranchisinghorizontal cooperation

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (17)

Coordinating pricing and advertising decisions for supply chain under consignment contract in the dynamic setting ⋮ Informative advertising in a distribution channel ⋮ Equilibrium Pricing, Advertising, and Quality Strategies in a Platform Service Supply Chain ⋮ A dynamic advertising model with reference price effect ⋮ Inter-organizational contract control of advertising strategies in the supply chain ⋮ Recent developments in dynamic advertising research ⋮ Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity ⋮ Sales effort free riding and coordination with price match and channel rebate ⋮ Joint inventory, pricing, and advertising decisions with surplus and stockout loss aversions ⋮ Cooperative advertising with accrual rate in a dynamic supply chain ⋮ Dynamic cooperative advertising under manufacturer and retailer level competition ⋮ Cooperative advertising models in supply chain management: a review ⋮ Strategic interactions in traditional franchise systems: Are franchisors always better off? ⋮ A survey of game-theoretic models of cooperative advertising ⋮ Delayed effects of cooperative advertising in goodwill dynamics ⋮ Downstream horizontal integration and multiunit dealership ⋮ Feedback Stackelberg--Nash Equilibria in Mixed Leadership Games with an Application to Cooperative Advertising

Cites Work

• Unnamed Item
• Retail promotions with negative brand image effects: Is cooperation possible?
• Dynamics of competing with quality- and advertising-based goodwill
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
• A Note on Feedback Sequential Equilibria in a Lanchester Model with Empirical Application
• Empirical Analysis of Closed-Loop Duopoly Advertising Strategies

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