On the coordination of dynamic marketing channels and two-part tariffs

DOI10.1016/j.automatica.2007.10.009zbMath1283.91083OpenAlexW2076761478MaRDI QIDQ2440716

Georges Zaccour

Publication date: 19 March 2014

Published in: Automatica (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.automatica.2007.10.009

zbMATH Keywords

differential gamescoordinationmarketing channelstwo-part tariff

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Trade models (91B60) Marketing, advertising (90B60)

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Cites Work

• Equilibrium pricing and advertising strategies in a marketing channel
• Retail promotions with negative brand image effects: Is cooperation possible?
• Channel coordination over time: Incentive equilibria and credibility
• STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
• Cooperative advertising in a marketing channel