Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach

DOI10.1051/RO/2018109zbMath1431.90010OpenAlexW2902794627WikidataQ128861101 ScholiaQ128861101MaRDI QIDQ5214343

Mehdi Seifbarghy, Razieh Shoeleh, Davar Pishva

Publication date: 7 February 2020

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1051/ro/2018109

zbMATH Keywords

game theorysupply chain managementquality improvementvertical cooperative advertisingpricing theory

Mathematics Subject Classification ID

Noncooperative games (91A10) Cooperative games (91A12) Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)

Related Items (1)

Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns

Cites Work

• Controlled predatory pricing in a multiperiod Stackelberg game: an MPEC approach
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