Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns (Q6145740): Difference between revisions

Latest revision as of 18:52, 30 December 2024

scientific article; zbMATH DE number 7799197

Language	Label	Description	Also known as
English	Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns	scientific article; zbMATH DE number 7799197

Statements

instance of

scholarly article

0 references

title

Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns (English)

0 references

0 references

0 references

0 references

0 references

RAIRO - Operations Research

0 references

publication date

2 February 2024

0 references

zbMATH Keywords

cooperative advertising

0 references

Nash bargaining fairness concerns

0 references

subsidy rate

0 references

two-way subsidy

0 references

game theory

0 references

MaRDI profile type

MaRDI publication profile

0 references

full work available at URL

https://doi.org/10.1051/ro/2023179

0 references

cites work

Cooperative advertising models in supply chain management: a review

0 references

Q3410593

0 references

Dynamic cooperative advertising strategy in OAO supply chain with customer return

0 references

Joint decision of pricing and ordering in stochastic demand with Nash bargaining fairness

0 references

Dynamic cooperative advertising under manufacturer and retailer level competition

0 references

Effect of fairness and overconfidence on pricing strategy of substitute bundles in a two-echelon supply chain

0 references

Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation

0 references

Cooperative advertising in a supply chain with horizontal competition

0 references

Co-op advertising models in manufacturer-retailer supply chains: A game theory approach

0 references

Research on retail channel decisions considering consumer’s fairness concern

0 references

A survey of game-theoretic models of cooperative advertising

0 references

Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer

0 references

How cooperative advertising interacts with distributional contracts in a dual-channel system

0 references

Cooperative advertising in social networks with positive externalities

0 references

Social Preferences and Supply Chain Performance: An Experimental Study

0 references

Dual-fairness supply chain with quantity discount contracts

0 references

Impact of pricing structure on supply chain coordination with cooperative advertising

0 references

A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains

0 references

Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach

0 references

Cooperative advertising in a distribution channel with fairness concerns

0 references

Cooperative advertising models under different channel power structure

0 references

Identifiers

Mathematics Subject Classification ID

0 references

0 references

0 references

0 references

0 references

0 references

0 references

0 references

Sitelinks

Mathematics(1 entry)

mardi Publication:6145740

@@ Property / DOI @@
-.1051/ro/2023179
@@ Property / DOI: 10.1051/ro/2023179 / rank @@
-Normal rank
@@ Property / cites work @@
+Cooperative advertising models in supply chain management: a review
+Normal rank
@@ Property / cites work @@
+Q3410593
@@ Property / cites work: Q3410593 / rank @@
+Normal rank
@@ Property / cites work @@
+Dynamic cooperative advertising strategy in OAO supply chain with customer return
+Normal rank
@@ Property / cites work @@
+Joint decision of pricing and ordering in stochastic demand with Nash bargaining fairness
+Normal rank
@@ Property / cites work @@
+Dynamic cooperative advertising under manufacturer and retailer level competition
+Normal rank
@@ Property / cites work @@
+Effect of fairness and overconfidence on pricing strategy of substitute bundles in a two-echelon supply chain
+Normal rank
@@ Property / cites work @@
+Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
+Normal rank
@@ Property / cites work @@
+Cooperative advertising in a supply chain with horizontal competition
+Normal rank
@@ Property / cites work @@
+Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
+Normal rank
@@ Property / cites work @@
+Research on retail channel decisions considering consumer’s fairness concern
+Normal rank
@@ Property / cites work @@
+A survey of game-theoretic models of cooperative advertising
+Normal rank
@@ Property / cites work @@
+Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer
+Normal rank
@@ Property / cites work @@
+How cooperative advertising interacts with distributional contracts in a dual-channel system
+Normal rank
@@ Property / cites work @@
+Cooperative advertising in social networks with positive externalities
+Normal rank
@@ Property / cites work @@
+Social Preferences and Supply Chain Performance: An Experimental Study
+Normal rank
@@ Property / cites work @@
+Dual-fairness supply chain with quantity discount contracts
+Normal rank
@@ Property / cites work @@
+Impact of pricing structure on supply chain coordination with cooperative advertising
+Normal rank
@@ Property / cites work @@
+A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
+Normal rank
@@ Property / cites work @@
+Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach
+Normal rank
@@ Property / cites work @@
+Cooperative advertising in a distribution channel with fairness concerns
+Normal rank
@@ Property / cites work @@
+Cooperative advertising models under different channel power structure
+Normal rank
@@ Property / DOI @@
+.1051/RO/2023179
@@ Property / DOI: 10.1051/RO/2023179 / rank @@
+Normal rank