Advertising channel selection in a segmented market

DOI10.1016/j.automatica.2006.03.015zbMath1097.90025OpenAlexW1985079302MaRDI QIDQ2507927

Luca Grosset, Bruno Viscolani, Alessandra Buratto

Publication date: 5 October 2006

Published in: Automatica (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.automatica.2006.03.015

zbMATH Keywords

optimal controlmarketingadvertisingmarket segmentation

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Marketing, advertising (90B60)

Related Items

Multi-criteria media mix decision model for advertising a single product with segment specific and mass media, Integrated marketing communications in markets with uncertainty and competition, Recent developments in dynamic advertising research, Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity, Effects of Internet sales promotion on a differential advertising model, Multi-period media planning for multi-products incorporating segment specific and mass media, Inverted-U aggregate investment curves in a dynamic game of advertising, Advertising and production of a seasonal good for a heterogeneous market, Advertising decisions for a segmented market, Optimal dynamic advertising with an adverse exogenous effect on brand goodwill, ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL

Cites Work

• Unnamed Item
• Unnamed Item
• Dynamics and optimization of a distributed sales advertising model
• New product introduction: goodwill, time and advertising cost
• Advertising a new product in a segmented market
• Dynamic Optimal Control Models in Advertising: a Survey
• Feature Article—Aggregate Advertising Models: The State of the Art
• Dynamic Optimal Control Models in Advertising: Recent Developments