Advertising channel selection in a segmented market

DOI10.1016/J.AUTOMATICA.2006.03.015zbMath1097.90025OpenAlexW1985079302MaRDI QIDQ2507927

Luca Grosset, Bruno Viscolani, Alessandra Buratto

Publication date: 5 October 2006

Published in: Automatica (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.automatica.2006.03.015

zbMATH Keywords

optimal controlmarketingadvertisingmarket segmentation

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Marketing, advertising (90B60)

Related Items (11)

Multi-criteria media mix decision model for advertising a single product with segment specific and mass media ⋮ Integrated marketing communications in markets with uncertainty and competition ⋮ Recent developments in dynamic advertising research ⋮ Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity ⋮ Effects of Internet sales promotion on a differential advertising model ⋮ Multi-period media planning for multi-products incorporating segment specific and mass media ⋮ Inverted-U aggregate investment curves in a dynamic game of advertising ⋮ Advertising and production of a seasonal good for a heterogeneous market ⋮ Advertising decisions for a segmented market ⋮ Optimal dynamic advertising with an adverse exogenous effect on brand goodwill ⋮ ADVERTISING DECISIONS IN A VERTICAL DISTRIBUTION CHANNEL

Cites Work

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• Dynamics and optimization of a distributed sales advertising model
• New product introduction: goodwill, time and advertising cost
• Advertising a new product in a segmented market
• Dynamic Optimal Control Models in Advertising: a Survey
• Feature Article—Aggregate Advertising Models: The State of the Art
• Dynamic Optimal Control Models in Advertising: Recent Developments

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