Advertising Cycling to Manage Exclusivity Loss in Fashion Styles

DOI10.1287/OPRE.2022.2376zbMath1505.90076OpenAlexW4298143080MaRDI QIDQ5060492

Ashutosh Prasad, Norris I. Bruce, Anand Krishnamoorthy

Publication date: 10 January 2023

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.2022.2376

zbMATH Keywords

dynamic optimizationparticle filteradvertisingfashionexclusivity loss

Mathematics Subject Classification ID

Dynamic programming (90C39) Marketing, advertising (90B60)

Related Items (1)

Predicting and optimizing marketing performance in dynamic markets

Cites Work

• Unnamed Item
• Pulsation in a competitive model of advertising-firm's cost interaction
• Optimal advertising and pricing in a new-product adoption model
• Explaining fashion cycles: imitators chasing innovators in product space
• Competitive dynamic advertising. A modification of the Case game
• Competitive advertising under uncertainty: a stochastic differential game approach
• Sequential Monte Carlo Methods in Practice
• The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior
• Advertising Competition in a Dynamic Oligopoly with Multiple Brands
• Inventory Management of a Fast-Fashion Retail Network
• A New Product Growth for Model Consumer Durables
• Understanding the Memory Effects in Pulsing Advertising
• Building Brand Awareness in Dynamic Oligopoly Markets
• Feature Article—Aggregate Advertising Models: The State of the Art
• Sequential Monte Carlo Methods for Dynamic Systems
• Deterministic and stochastic optimization of a dynamic advertising model
• Optimal Control of the Vidale-Wolfe Advertising Model
• Clearance Pricing Optimization for a Fast-Fashion Retailer
• Fashion and Homophily
• An Operations-Research Study of Sales Response to Advertising
• Monte Carlo Smoothing for Nonlinear Time Series

This page was built for publication: Advertising Cycling to Manage Exclusivity Loss in Fashion Styles