Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns (Q6145740)
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scientific article; zbMATH DE number 7799197
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns |
scientific article; zbMATH DE number 7799197 |
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Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns (English)
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2 February 2024
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cooperative advertising
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Nash bargaining fairness concerns
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subsidy rate
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two-way subsidy
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game theory
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