Pages that link to "Item:Q2253365"
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The following pages link to Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach (Q2253365):
Displayed 34 items.
- Joint optimization for coordinated configuration of product families and supply chains by a leader-follower Stackelberg game (Q319756) (← links)
- Pricing and sales-effort investment under bi-criteria in a supply chain of virtual products involving risk (Q319794) (← links)
- Consignment contract for mobile apps between a single retailer and competitive developers with different risk attitudes (Q319906) (← links)
- The role of fairness in competitive supply chain relationships: an experimental study (Q322778) (← links)
- Dynamic pricing and promotion expenditures in an EOQ model of perishable products (Q513551) (← links)
- Cooperative advertising with accrual rate in a dynamic supply chain (Q523441) (← links)
- When should a retailer invest in brand advertising? (Q723962) (← links)
- Coordinating pricing and advertising decisions for supply chain under consignment contract in the dynamic setting (Q1632870) (← links)
- Informative advertising in a distribution channel (Q1634315) (← links)
- Advertising games on national brand and store brand in a dual-channel supply chain (Q1716928) (← links)
- Bargaining power choices with moral hazard in a supply chain (Q1727007) (← links)
- Channel coordination with cooperative advertising considering effect of advertising on willingness to pay (Q1743544) (← links)
- Mergers and acquisitions between risk-averse parties (Q1751908) (← links)
- Revenue-sharing between developers of virtual products and platform distributors (Q2029910) (← links)
- Optimal price and quality decisions of a supply chain game considering imperfect quality items and market segmentation (Q2056666) (← links)
- Possibilistic cooperative advertising and pricing games for a two-echelon supply chain (Q2098327) (← links)
- Channel structures and information value in a closed-loop supply chain with corporate social responsibility based on the third-party collection (Q2109474) (← links)
- Cooperative advertising models under different channel power structure (Q2196116) (← links)
- Dynamics and implications on a cooperative advertising model in the supply chain (Q2207977) (← links)
- Cooperative advertising models in supply chain management: a review (Q2256163) (← links)
- Optimal production and distribution policies for a two-stage supply chain with imperfect items and price- and advertisement-sensitive demand: a note (Q2295298) (← links)
- The effect of delivery deviations on the choice of a supplier and the supply-chain equilibrium (Q2306783) (← links)
- Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains (Q2355951) (← links)
- A survey of game-theoretic models of cooperative advertising (Q2514806) (← links)
- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer (Q2629583) (← links)
- Green Manufacturing in a Decentralized Supply Chain (Q3297310) (← links)
- Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach (Q5214343) (← links)
- Advertising and Pricing Policies in a Two-Echelon Supply Chain with a Capital-Constrained Retailer (Q5244305) (← links)
- The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study (Q5889160) (← links)
- Cooperative advertising in social networks with positive externalities (Q6053137) (← links)
- Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences (Q6087507) (← links)
- Cooperative advertising to induce strategic customers for purchase at the full price (Q6088207) (← links)
- Incentive mechanisms for price and advertising coordination in dynamic marketing channels (Q6088208) (← links)
- Complex dynamical behaviors in a dual channel supply chain model with retailer's service input (Q6131025) (← links)