On the superiority of pulsing under a concave advertising market potential function
From MaRDI portal
Publication:1002072
DOI10.1016/j.ejor.2008.01.023zbMath1154.90525MaRDI QIDQ1002072
T. Selwyn Ellis, Hani Ibrahim Mesak
Publication date: 23 February 2009
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2008.01.023
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