Informative advertising in a distribution channel

DOI10.1016/J.EJOR.2018.10.042zbMath1404.90086OpenAlexW2899353389WikidataQ129006732 ScholiaQ129006732MaRDI QIDQ1634315

Hongyan Shi, Yunchuan Liu, Nicholas C. Petruzzi

Publication date: 18 December 2018

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2018.10.042

zbMATH Keywords

game theoryOR in marketingdistribution channelprice advertisingproduct advertising

Mathematics Subject Classification ID

Applications of game theory (91A80) Marketing, advertising (90B60)

Related Items (5)

Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences ⋮ Digital showroom strategies for dual-channel supply chains in the presence of consumer webrooming behavior ⋮ Optimal pricing, lot-sizing and backordering decisions when a seller demands an advance-cash-credit payment scheme ⋮ Competitive pricing and advertising strategies for online retailers with ``showrooming and ``webrooming ⋮ Integration of development and advertising strategies for multi-attribute products under competition

Cites Work

• On a cooperative advertising model for a supply chain with one manufacturer and one retailer
• A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
• Pricing and two-tier advertising with one manufacturer and one retailer
• Coordinating advertising and pricing in a manufacturer-retailer channel
• Advertising strategies in a franchise system
• An integrated product returns model with logistics and marketing coordination
• Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
• Cooperative advertising models in supply chain management: a review
• Pricing and advertisement in a manufacturer-retailer supply chain
• Cooperative advertising in a distribution channel with fairness concerns
• A survey of game-theoretic models of cooperative advertising
• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach

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