Optimizing Advertising Expenditures in a Dynamic Duopoly

DOI10.1287/OPRE.27.4.682zbMath0412.90039OpenAlexW2022058933MaRDI QIDQ4199825

Kenneth R. Deal

Publication date: 1979

Published in: Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1287/opre.27.4.682

zbMATH Keywords

marketingfinite planning horizongame theoretic modeldynamic duopolynon-zero-sum differential gamecomputation of optimal strategyoptimization of advertising expenditures

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Other game-theoretic models (91A40) Operations research and management science (90B99)

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