Pricing and two-tier advertising with one manufacturer and one retailer

DOI10.1016/j.ejor.2007.10.005zbMath1159.91371MaRDI QIDQ1011237

Jiang Zhang, Joseph G. Szmerekovsky

Publication date: 8 April 2009

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2007.10.005

zbMATH Keywords

Stackelberg game; pricing decisions; manufacturer-retailer supply chain; two-tier advertising

Mathematics Subject Classification ID

91B24: Microeconomic theory (price theory and economic markets)

Related Items

Unnamed Item, Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach, Advertising and Pricing Policies in a Two-Echelon Supply Chain with a Capital-Constrained Retailer, An advertising game with multiplicative interference, A game theoretic approach for pricing and advertising of an integrated product family in a duopoly, Coordination via cost and revenue sharing in manufacturer-retailer channels, Pure-strategy Nash equilibria in an advertising game with interference, On a cooperative advertising model for a supply chain with one manufacturer and one retailer, Cooperative advertising with accrual rate in a dynamic supply chain, A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains, Informative advertising in a distribution channel, Channel coordination among a manufacturer and a retailer in two-layer supply chain, Coordination of advertising free riding in hybrid channel supply chain, Optimal pricing and advertising decisions with suppliers' oligopoly competition: Stakelberg-Nash game structures, Retailer's inventory decisions with promotional efforts and preservation technology investments when supplier offers quantity discounts, Cooperative advertising models under different channel power structure, Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach, Cooperative advertising models in supply chain management: a review, Multi-item EOQ inventory model in a two-layer supply chain while demand varies with promotional effort, Game theoretic analysis of carbon emission reduction and sales promotion in dyadic supply chain in presence of consumers' low-carbon awareness, Periodicity of pricing and marketing efforts in a distribution channel, A survey of game-theoretic models of cooperative advertising, Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer, An analysis of supply chain decisions with asymmetrical retailers : effects of disruptions and static service cost on coordination mechanism, An inventory model for coordinating ordering, pricing and advertisement policy for an advance sales system

Cites Work

• Project network models with discounted cash flows a guided tour through recent developments
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• On Manufacturing/Marketing Incentives
• Demand Uncertainty, Inventories, and Resale Price Maintenance
• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach