Periodicity of pricing and marketing efforts in a distribution channel

DOI10.1016/j.ejor.2013.02.012zbMath1317.90153OpenAlexW2031183021MaRDI QIDQ2355114

Salma Karray

Publication date: 28 July 2015

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2013.02.012

zbMATH Keywords

pricingcooperative advertisingdistribution channelmarketing effortssequence of move

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Related Items (19)

Manufacturer defensive and offensive advertising in competing distribution channels ⋮ A collaborative EPQ inventory model for a three-echelon supply chain with multiple products considering the effect of marketing effort on demand ⋮ The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers ⋮ Cooperative advertising programs: are accrual constraints necessary? ⋮ Cooperative advertising to induce strategic customers for purchase at the full price ⋮ Cooperative advertising and pricing in an O2O supply chain with buy‐online‐and‐pick‐up‐in‐store ⋮ A game theoretic approach for pricing and advertising of an integrated product family in a duopoly ⋮ Coordination of a platform-based supply chain in the marketplace or reselling mode considering cross-channel effect and blockchain technology ⋮ A supply chain member should set its margin later if another member's cost is highly uncertain ⋮ Fighting store brands through the strategic timing of pricing and advertising decisions ⋮ Vendor management inventory with consignment contracts and the benefits of cooperative advertising ⋮ Cooperative advertising models in supply chain management: a review ⋮ Two-period pricing and decision strategies in a two-echelon supply chain under price-dependent demand ⋮ Study on complex advertising and price competition dual-channel supply chain models considering the overconfidence manufacturer ⋮ A survey of game-theoretic models of cooperative advertising ⋮ A game theoretic approach to coordination of pricing, advertising, and inventory decisions in a competitive supply chain ⋮ Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach ⋮ Controlled Dynamics of Flexible Orbiting Tethered Systems: Analysis and Experiments ⋮ Integration of development and advertising strategies for multi-attribute products under competition

Cites Work

• Coordination via cost and revenue sharing in manufacturer-retailer channels
• On a cooperative advertising model for a supply chain with one manufacturer and one retailer
• A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
• Pricing and two-tier advertising with one manufacturer and one retailer
• Coordinating advertising and pricing in a manufacturer-retailer channel
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
• The Effects of Brand Loyalty on Competitive Price Promotional Strategies
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach

This page was built for publication: Periodicity of pricing and marketing efforts in a distribution channel