Optimal advertising and pricing in a new-product adoption model

DOI10.1007/S10957-008-9472-5zbMath1159.49035OpenAlexW3124061965MaRDI QIDQ1014032

Suresh P. Sethi, Ashutosh Prasad, Xiuli He

Publication date: 24 April 2009

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10957-008-9472-5

zbMATH Keywords

optimal controldynamic programmingpricingadvertisingdurable goods sales

Mathematics Subject Classification ID

Dynamic programming in optimal control and differential games (49L20) Differential games and control (49N70) Differential games (aspects of game theory) (91A23) Microeconomic theory (price theory and economic markets) (91B24)

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Cites Work

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• Competitive dynamic advertising. A modification of the Case game
• Competitive advertising under uncertainty: a stochastic differential game approach
• Advertising competition with market expansion for finite horizon firms
• A New Product Growth for Model Consumer Durables
• Dynamic Price Models for New-Product Planning
• Building Brand Awareness in Dynamic Oligopoly Markets
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Deterministic and stochastic optimization of a dynamic advertising model
• Optimal pricing in a hazard rate model of demand

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