An advertising game with multiplicative interference
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Cites work
- A goodwill model with predatory advertising
- Advertising decisions for a segmented market
- Advertising decisions in a vertical distribution channel
- Coordinating advertising and pricing in a manufacturer-retailer channel
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
- EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
- Persuasive advertising under Bertrand competition: A differential game
- Pricing and two-tier advertising with one manufacturer and one retailer
- Profit maximization through advertising: A nonzero sum differential game approach
- Pure-strategy Nash equilibria in an advertising game with interference
- Static game theory models and their applications in management science
- THE IMPACT OF ADVERTISING IN A DUOPOLY GAME
Cited in
(7)- Advertising strategies in a differential game with negative competitor's interference
- Pure-strategy Nash equilibria in an advertising game with interference
- On advertising games and spillover in service systems
- The Many-Player Advertising Game
- On pure-strategy Nash equilibria in a duopolistic market share model
- Advertising events in a competitive framework
- Using several advertising media in a homogeneous market
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