Cooperative advertising models in supply chain management: a review (Q2256163): Difference between revisions
From MaRDI portal
Latest revision as of 17:47, 9 July 2024
scientific article
Language | Label | Description | Also known as |
---|---|---|---|
English | Cooperative advertising models in supply chain management: a review |
scientific article |
Statements
Cooperative advertising models in supply chain management: a review (English)
0 references
19 February 2015
0 references
OR in marketing
0 references
cooperative advertising
0 references
literature review
0 references
game theory
0 references
0 references
0 references
0 references
0 references
0 references
0 references
0 references
0 references
0 references
0 references
0 references
0 references
0 references