Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain

DOI10.1007/S10957-013-0479-1zbMath1293.90034OpenAlexW2000673606MaRDI QIDQ398669

Ahmad Makui, Mohammad Kazem Sayadi

Publication date: 15 August 2014

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10957-013-0479-1

zbMATH Keywords

differential game theorydirect marketingdynamic advertisingfeedback Nash equilibriumonline channel

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Marketing, advertising (90B60)

Related Items (8)

A review of bricks-and-clicks dual-channels literature: trends and opportunities ⋮ Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill ⋮ Coordinating a supply chain with green innovation in a dynamic setting ⋮ Wholesale price contract versus consignment contract in a supply chain considering dynamic advertising ⋮ A stochastic goodwill model depending on quality level and advertising ⋮ Research on price Stackelberg game model with probabilistic selling based on complex system theory ⋮ Competitive information security investment under hacker knowledge dissemination ⋮ Coordination of advertising free riding in hybrid channel supply chain

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