Delayed effects of cooperative advertising in goodwill dynamics
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Publication:2294294
DOI10.1016/j.orl.2019.03.001zbMath1476.90171OpenAlexW2404413395WikidataQ128129470 ScholiaQ128129470MaRDI QIDQ2294294
Publication date: 10 February 2020
Published in: Operations Research Letters (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.orl.2019.03.001
Applications of optimal control and differential games (49N90) Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Marketing, advertising (90B60)
Related Items (3)
Stochastic Control Problems with Unbounded Control Operators: Solutions Through Generalized Derivatives ⋮ Behavior choice and emission reduction in a dynamic supply chain with a capital-constrained retailer ⋮ Differential game approach to pricing and advertising decisions
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