Delayed effects of cooperative advertising in goodwill dynamics
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Publication:2294294
DOI10.1016/j.orl.2019.03.001zbMath1476.90171OpenAlexW2404413395MaRDI QIDQ2294294
Publication date: 10 February 2020
Published in: Operations Research Letters (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.orl.2019.03.001
Applications of optimal control and differential games (49N90) Differential games (aspects of game theory) (91A23) Applications of game theory (91A80) Marketing, advertising (90B60)
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