Recent developments in dynamic advertising research (Q1926777): Difference between revisions

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+https://doi.org/10.1016/j.ejor.2012.02.031
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+W2171159900
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+Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
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+Pricing and advertising of private and national brands in a dynamic marketing channel
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+A New Product Growth for Model Consumer Durables
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+Advertising competition with market expansion for finite horizon firms
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+A Note on Feedback Sequential Equilibria in a Lanchester Model with Empirical Application
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+Advertising a new product in a segmented market
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+Advertising channel selection in a segmented market
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+An optimal control student problem and a marketing counterpart
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+New product introduction: goodwill, time and advertising cost
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+Coordination of advertising strategies in a fashion licensing contract
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+Advertising in a differential oligopoly game
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+Persuasive advertising under Bertrand competition: A differential game
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+Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
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+An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly
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+Q3026691
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+Optimizing Advertising Expenditures in a Dynamic Duopoly
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+Models of New Product Diffusion Through Advertising and Word-of-Mouth
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+Q4003463
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+Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
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+Differential game models of advertising competition
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+Note: Dynamic Conjectural Variations in a Lanchester Oligopoly
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+Advertising Competition in a Dynamic Oligopoly with Multiple Brands
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+An oligopoly model of dynamic advertising competition
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+A differential game model of the marketing-operations interface
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+Dynamic Optimal Control Models in Advertising: Recent Developments
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+Market Share Pioneering Advantage: A Theoretical Approach
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+The Many-Player Advertising Game
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+ADVERTISING IN A COMPETITIVE PRODUCT LINE
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+Signaling quality: Dynamic price-advertising model
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+Closed-Loop Advertising Strategies in a Duopoly
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+Dynamic promotional budgeting and media allocation
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+Optimal management of fringe entry over time
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+Quality improvement vs. advertising support: which strategy works better for a manufacturer?
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+On controlled linear diffusions with delay in a model of optimal advertising under uncertainty with memory effects
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+Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
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+Retail competition and cooperative advertising
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+Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note
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+Advertising an event
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+STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
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+Cooperative advertising in a marketing channel
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+Retail promotions with negative brand image effects: Is cooperation possible?
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+Equilibrium pricing and advertising strategies in a marketing channel
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+Channel coordination over time: Incentive equilibria and credibility
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+A differential game of retailer promotions.
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+A New Product Adoption Model with Price, Advertising, and Uncertainty
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+Innovation diffusion uncertainty, advertising and pricing policies
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+A dynamic model for advertising and pricing competition between national and store brands
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+Some Industrial Applications of Military Operations Research Methods
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+Optimal pricing and advertising in a durable-good duopoly
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+Optimal Dynamic Advertising Policy for New Products
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+Advertising in a dynamic spatial monopoly
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+Feature Article—Aggregate Advertising Models: The State of the Art
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+Q3812031
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+The stochastic goodwill problem
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+Optimal distributed dynamic advertising
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+Strategic interactions in traditional franchise systems: Are franchisors always better off?
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+A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation
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+Incorporating price, advertising and distribution in diffusion models of innovation: Some theoretical and empirical results
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+On the generalizability of advertising pulsation monopoly results to an oligopoly
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+On the impact of initial performance on the effectiveness of advertising pulsation policies
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+A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
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+Hybrid subgames and copycat games in a pulsing model of advertising competition
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+A Competitive Advertising Model: Some Theoretical and Empirical Results
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+On the superiority of pulsing under a concave advertising market potential function
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+Optimal goodwill path to introduce a new product
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+Building Brand Awareness in Dynamic Oligopoly Markets
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+Dynamics of competing with quality- and advertising-based goodwill
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+Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence
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+A model for optimal stopping in advertisement
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+A DYNAMIC GAME OF OPERATIONS AND MARKETING MANAGEMENT IN A SUPPLY CHAIN
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+Quality improvement and goodwill accumulation in a dynamic duopoly
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+Optimal dynamic advertising policies in the presence of continuously distributed time lags
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+Competitive advertising under uncertainty: a stochastic differential game approach
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+Integrated marketing communications in markets with uncertainty and competition
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+Boundary value problems in stochastic optimal control of advertising
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+Q3762067
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+A Differential Game of a Dual Distribution Channel
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+Optimal Control of the Vidale-Wolfe Advertising Model
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+Dynamic Optimal Control Models in Advertising: a Survey
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+Deterministic and stochastic optimization of a dynamic advertising model
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+Optimal advertising and pricing in a new-product adoption model
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+Q3959003
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+Advertising strategies in a franchise system
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+Competitive dynamic advertising. A modification of the Case game
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+Advertising strategies for new product diffusion in emerging markets: propositions and analysis
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+Optimum Advertising and Goodwill under Uncertainty
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+Q3030573
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+An Operations-Research Study of Sales Response to Advertising
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+Advertising strategies in a differential game with negative competitor's interference
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+A duopolistic model of dynamic competitive advertising
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+On the coordination of dynamic marketing channels and two-part tariffs
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