Retail competition and cooperative advertising

DOI10.1016/J.ORL.2010.10.006zbMath1208.90093OpenAlexW2045133408MaRDI QIDQ631199

Ashutosh Prasad, Suresh P. Sethi, Xiuli He, Anand Krishnamoorthy

Publication date: 22 March 2011

Published in: Operations Research Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.orl.2010.10.006

zbMATH Keywords

differential gamescooperative advertisingfeedback Stackelberg equilibriumretail competitionmarketing channelsales-advertising models

Mathematics Subject Classification ID

Hierarchical games (including Stackelberg games) (91A65) Cooperative games (91A12) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)

Related Items (28)

Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer ⋮ A variational inequality formulation for designing a multi-echelon, multi-product supply chain network in a competitive environment ⋮ Cooperative Promotion of Cross-Market Firms Adopting 3D Printing Technology ⋮ Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective ⋮ Cooperative advertising in a dynamic retail market oligopoly ⋮ Recent developments in dynamic advertising research ⋮ Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain ⋮ Optimal advertising and pricing in a dynamic durable goods supply chain ⋮ A decision on advertising in a closed-loop supply chain under price competition ⋮ Competitive information security investment under hacker knowledge dissemination ⋮ Coordinating a supply chain with negative effect of retailer’s local promotion on goodwill and reference price ⋮ On a cooperative advertising model for a supply chain with one manufacturer and one retailer ⋮ Equilibrium model of discrete dynamic supply chain network with random demand and advertisement strategy ⋮ Coordination of advertising free riding in hybrid channel supply chain ⋮ Optimal digital product maintenance with a continuous revenue stream ⋮ Cooperative advertising with accrual rate in a dynamic supply chain ⋮ Dynamic cooperative advertising under manufacturer and retailer level competition ⋮ Cooperative advertising models in supply chain management: a review ⋮ Optimal advertising decisions for promoting retail and online channels in a dynamic framework ⋮ Coordinating pricing and advertising in a two-period fashion supply chain ⋮ Optimal acquisition and retention strategies in a duopoly model of competition ⋮ Effects of accrual rates in cooperative advertising programs for channel members with risk preferences ⋮ A survey of game-theoretic models of cooperative advertising ⋮ A Stackelberg–Nash equilibrium with investment and reinsurance in mixed leadership game ⋮ Dynamic cooperative promotion in the presence of private brand introduction and retailer myopic behavior ⋮ Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory ⋮ Feedback Stackelberg--Nash Equilibria in Mixed Leadership Games with an Application to Cooperative Advertising ⋮ A Feedback Stackelberg Game of Cooperative Advertising in a Durable Goods Oligopoly

Cites Work

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• Dynamic Optimal Control Models in Advertising: Recent Developments
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• The Many-Player Advertising Game
• An Operations-Research Study of Sales Response to Advertising
• Cooperative advertising in a marketing channel

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