Coordinating advertising and pricing in a manufacturer-retailer channel

DOI10.1016/j.ejor.2008.07.014zbMath1159.91372MaRDI QIDQ1014999

Jerry C. Wei, Jinxing Xie

Publication date: 30 April 2009

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2008.07.014

zbMATH Keywords

game theory; marketing; pricing; cooperative advertising; supply chain coordination

Mathematics Subject Classification ID

91B24: Microeconomic theory (price theory and economic markets)

Related Items

Unnamed Item, A mathematical model on eco-friendly manufacturing system under probabilistic demand, Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach, Coordinated decision-making on manufacturer’s EPQ-based and buyer’s period review inventory policies with stochastic price-sensitive demand: A credit option approach, Advertising and Pricing Policies in a Two-Echelon Supply Chain with a Capital-Constrained Retailer, An advertising game with multiplicative interference, Two‐echelon manufacturer–retailer supply chain strategies with price, quality, and promotional effort sensitive demand, The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study, Unnamed Item, Cooperative advertising in social networks with positive externalities, To share or not to share: the optimal advertising effort with asymmetric advertising effectiveness, Optimal joint decision of information disclosure and ordering in a blockchain-enabled luxury supply chain, Cold chain investment and pricing decisions in a fresh food supply chain, The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers, A game theoretic approach for pricing and advertising of an integrated product family in a duopoly, Pricing and sales-effort investment under bi-criteria in a supply chain of virtual products involving risk, Consignment contract for mobile apps between a single retailer and competitive developers with different risk attitudes, Analyzing operational risk-reward trade-offs for start-ups, Volume discounting coordinates a supply chain effectively when demand is sensitive to both price and sales effort, Coordination via cost and revenue sharing in manufacturer-retailer channels, Pure-strategy Nash equilibria in an advertising game with interference, On a cooperative advertising model for a supply chain with one manufacturer and one retailer, Dynamic pricing and promotion expenditures in an EOQ model of perishable products, Cooperative advertising with accrual rate in a dynamic supply chain, Effectiveness of retail joint promotions under different channel structures, A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains, Backlogging EOQ model for promotional effort and selling price sensitive demand- an intuitionistic fuzzy approach, Informative advertising in a distribution channel, Joint stochastic dynamic pricing and advertising with time-dependent demand, Pricing-decision and coordination contract considering product design and quality of recovery product in a closed-loop supply chain, Channel coordination among a manufacturer and a retailer in two-layer supply chain, A supply chain member should set its margin later if another member's cost is highly uncertain, Advertising games on national brand and store brand in a dual-channel supply chain, Coordination of cooperative advertising in a two-period fashion and textiles supply chain, Impact of risk aversion on price and quality decisions under demand uncertainty via the CARA utility function, When should a manufacturer set its direct price and wholesale price in dual-channel supply chains?, Stochastic dynamic pricing and advertising in isoelastic oligopoly models, Strategic upfront marketing channel integration as an entry barrier, Optimal pricing and advertising decisions with suppliers' oligopoly competition: Stakelberg-Nash game structures, Coordinating pricing and advertising in a two-period fashion supply chain, On sales effort and pricing decisions under alternative risk criteria, Possibilistic cooperative advertising and pricing games for a two-echelon supply chain, Channel coordination among the members in a three-echelon supply chain model for price, quality and advertising sensitive demand with some sub-supply chain strategies, Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation, Cooperative advertising models under different channel power structure, Dynamics and implications on a cooperative advertising model in the supply chain, Coordination of VMI supply chain with replenishment tactic under risk aversion and sales effort, Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach, Cooperative advertising models in supply chain management: a review, Multi-item EOQ inventory model in a two-layer supply chain while demand varies with promotional effort, Periodicity of pricing and marketing efforts in a distribution channel, Pricing and advertisement in a manufacturer-retailer supply chain, Coordinating a supply chain with green innovation in a dynamic setting, Myopic versus far-sighted behaviors in dynamic supply chain coordination through advertising with reference price effect, A survey of game-theoretic models of cooperative advertising, Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer, Pricing strategy and channel co-ordination in a two-echelon supply chain under stochastic demand, Optimal production lot size and reorder point of a two-stage supply chain while random demand is sensitive with sales teams' initiatives, The impact of the distance-dependent promotional effect on the promotion cost sharing decision, Two-echelon competitive integrated supply chain model with price and credit period dependent demand, Coordinating a supply chain with negative effect of retailer’s local promotion on goodwill and reference price, An analysis of supply chain decisions with asymmetrical retailers : effects of disruptions and static service cost on coordination mechanism, Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory, An inventory model for coordinating ordering, pricing and advertisement policy for an advance sales system

Cites Work

• Equilibrium pricing and advertising strategies in a marketing channel
• A differential game of retailer promotions.
• Retail promotions with negative brand image effects: Is cooperation possible?
• Channel coordination over time: Incentive equilibria and credibility
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• Marketing-Production Decisions in an Industrial Channel of Distribution
• The Bargaining Problem
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Arbitrating a Dispute: A Decision Analytic Approach
• Other Solutions to Nash's Bargaining Problem
• Feature Article—Aggregate Advertising Models: The State of the Art
• Channel Coordination and Quantity Discounts
• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach